Are you trying to sell houses but getting nowhere? Now that everyone is online, it’s harder to reach them if you’re not personally connected.
Growing your business and selling houses with social media doesn’t have to be a big mystery, though. You can use the power of social platforms to reach new clients and potential new homeowners. Use these tips to get started.
1. Curate a Group
If you want to sell your house fast, curate a group on Facebook. Post the most beautiful new homes every day that you know people will want to see.
Some people really love to look at houses, especially if they’re unique. Even if they aren’t looking to buy, they’ll still follow and share your amazing photos.
When you have an especially beautiful home you’re selling, throw it in the mix. They’ll see a property like others you’ve posted, but this one might be one they could actually buy (more local, better price, etc.).
Because of the outreach and legwork you’ve done to build up your group, other followers will see it, too.
2. Selling Houses on Snapchat
Update your story every day to build followers. Post interesting aspects of the house you live in or a house you want to show off.
Don’t be boring! If you share monotony every day, your followers will skip through and stop paying attention to you. Post anything that demonstrates unique features and interesting homes to build a reputation as a realtor with taste and an eye for detail.
3. Video Tours
Use video to your advantage. Drones and other equipment are more readily available and higher quality than ever. It’s not hard to produce a video that shows off a home. If you don’t have the skills, hire it out like you would for a home’s photos.
Your posts get more attention if you have a virtual tour. More Instagrammers share it, and it’s a better way to tour a home during a global pandemic. Buyers feel more comfortable if they’ve seen a video, not just photos.
4. Harness the Power of Influence
Instagram influencers are accounts with many followers. These personalities often make a living at it, with corporate sponsorships. If you partner with an influencer, your posts will get more views.
While you may not have a lot of money to pay an influencer, you can probably think of local celebrities who you could contact. Talk with them about a partnership. If one of them shares your property, you’ll have a lot of extra exposure.
5. Create Meaningful Content
Use your blog and Pinterest to create meaningful content. If your followers see posts about how to clean their den or throw a bbq, they’ll check back more often.
Giving your followers something of value keeps them interested. Hitting the “unfollow” button is too easy to risk.
Share decor ideas and other home tips and tricks on Pinterest. Curate boards that will be helpful to people looking to buy, move, or redecorate.
Selling and Promoting Online
It takes a lot of work to sell a house. Using social media can be a job all by itself. Yet if you start selling houses with social media, you’ll find you can reach more people.
Use the tips above to help build a following and harness the power of social platforms to grow your business.
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