The widespread internet penetration has revolutionized the way businesses reach their target audience. Today’s businesses stay one step ahead of their competitors by leveraging the massive reach that digital marketing offers. But that doesn’t mean you should put all your bets on one horse. If you run a business, you must always be on your toes for opportunities, including offline marketing strategies that can substantially grow your business.
Offline marketing strategies like direct mail postcards offer 29% ROI on marketing campaigns, while digital marketing campaigns provide a little more than that- 31%. It makes it evident that a real estate business must invest in offline and online marketing at the same time. If you wish to grow your real estate business, here are five offline marketing strategies for real estate businesses.
Build a strong local community of customers
Though digital marketing puts your business on a global map, it might go unnoticed by your local community of potential customers if you don’t have an offline presence. That’s why you must put more effort into building a local community.
The local community is present around your business, giving you more opportunities to solve their problems and earn business. As long as you offer top-quality products and service, you will create a loyal customer base that helps you grow your brand value.
Improve brand familiarity with direct mail
Physical mail always has that human touch. The physical presence gives it a more brand recall value than online channels like emails. A postcard from a local business they recently bought a product from instantly rings a bell when they see a postcard in their mail. The direct mail postcards familiarize your business with your customers.
Though people may have a smartphone, it doesn’t mean they don’t check their mail. Unlike a pop-up on their phone that they quickly close, people read emails carefully before deciding to keep them or toss them. That means there are more chances that your customers read your direct mail postcards than click on your ad on social media. They are also more likely to keep a well-designed postcard instead of just putting it in the bin. That leaves a long-lasting brand familiarity than a 10-second ad on YouTube. Always remember brand familiarity is always better than brand awareness.
Sponsor local events
A community always loves a neighborhood business that genuinely helps the community grow. So, instead of calling yourself a local business, know what’s happening in the locality. Are there any local events happening that can help the community grow? Sponsoring these regional events will help you create your offline presence and build a trustworthy local brand.
Put Up A Booth At Expos and Exhibitions
Business expos and exhibitions are great platforms to present your business and offerings to the local community. It will create substantial brand awareness. These are also great places to get high-quality leads. The attendees interacting with your brand and sales representatives help you build a mailer list. You can use this list to send informational and promotional postcards of your offerings.
These suitable marketing methods still work if you want to grow your business from the ground up. These strategies will help create a local presence and substantially improve your loyal customer base.