Businesses of any size should always have a customer care number for when customers have enquiries or problems. A customer care number shows that a business values their customers, and they consider their customers’ feedback and thoughts an important contribution to their business’s success.
Even a small business can have a customer call number by outsourcing their calls to freelance telephone answering services. By outsourcing your calls, you can help expand your business without worrying about missing customer calls. This makes keeping to your business hours easier and allows small businesses to prioritise the calls they receive and when they need to respond to them.
Having a phone service for your business benefits your business in a number of ways, including making it easier to resolve customers’ issues quickly and efficiently; customers are able to articulate their issues, and this allows businesses to respond with possible resolutions without the need to wait for an email response. In addition, having a care number makes businesses more accessible; customers who may be otherwise impeded through reading and writing disabilities are able to communicate orally and are able to identify any miscommunication immediately.
As well as helping deal with customer queries and issues, a care line also allows businesses to receive feedback, which businesses can use to improve the running of their business and also improve their reputation and image. A call line allows customers to ask about services that businesses might not offer but might be in a position to offer and develop into a service or product.
A customer care line is also a really good way for customers to find and contact your business, with Google features like Google Places and Google Maps, which display business names, addresses, phone numbers and open times.
One of the core values of business is customer loyalty, and one of the best ways to improve customer loyalty is communication. By having a customer care number, customers recognise a business’s eagerness to communicate with their consumer base. Even if a business might prefer contacting through email, by offering a phone number, they offer a more immediate method of contact so that customers can receive answers more quickly.
If you have a business and are considering adding a customer care number, here are some additional tips for businesses that are considering setting up a customer care number:
- Make sure the number is easy to find. The customer care number should be prominently displayed on the business’s website and in its marketing materials.
- Have a dedicated team to answer calls. If you don’t have someone available to answer your calls, consider using an outsourced call-handling service to ensure that your customers reach an actual person. People value their time and often prefer speaking to another person rather than leaving a message with an automated response.
- Track customer feedback. Use a customer feedback tracking system to track the calls that come into the customer care number. This will help businesses identify any areas where they need to improve their customer service.
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